Keep the jargon out of finance

The assessment of direct financial services marketing, “Jargon Busters” (MW October 15) has sometimes been described as “confusion marketing”.

This is often the result of regulators who perceive their primary role as preventing fraud – by virtue of extensive regulation rather than encouraging customer education. This is in stark contrast to the US Securities & Exchange Commission which actively seeks to inform the public of best practice in the market with a continual “lecture circuit” to investors across the US.

The supermarkets’ approach is hardly revolutionary. Their popularity is a reflection of their strong brand values and a focus on simpler products, such as, credit cards.

Nevertheless, I believe the industry has the potential to improve communications with its customers, although many providers currently show little appreciation of the need to develop a coherent customer contact strategy.

Peter Roxburgh

Strategic Planning Manager

National Australia Life

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here