Alan Mitchell’s call for marketers to rise to the challenge of the Internet should be taken very seriously (MW February 18). It is absolutely true that the rapid development of the Net is pushing marketing paradigms. Many companies already appreciate this and are reaping the benefits. However, these early-adopters are typically forward-thinking in every aspect […]
While Alan Mitchell’s excellent article “Marketers must grasp the Net or face oblivion” (MW February 18) makes its point well, it fails to go far enough in its assessment of the challenges facing marketers. Principally, references to the Net are misleading. The revolution that we find ourselves in is about how technology is overturning all […]
I was surprised by David Ovrington’s remark in your recent field marketing feature that “taking people on full time… would simply be taking over the payroll of clients, which defeats the purpose”. It may have escaped his attention that outsourcing has been one of the biggest trends of the past decade and that, far from […]
Have you ever been mistaken for Scarface? What do you have in common with Michael Corleone? Has anyone ever said you’re a Goodfella? At the Marketing Society’s Knowledge Management seminar this week, the similarities between marketers and the mob were uncovered by Roger Gaspar, deputy director general of the National Criminal Intelligence Service. Gaspar, who […]
IPC’s Ideal Home and News International’s The Times have joined forces for the first time to create a branded interiors supplement which will appear in The Times newspaper next week. The supplement, entitled “Transform your home for spring”, is a 32-page special, written and compiled by the Ideal Home editorial team in conjunction with Vinnie […]
In Torin Douglas’ column “The bongs may toll for BARB if it concentrates on the small fry” (MW March 11), reference was made to whether everything BARB measures is necessary. Torin is absolutely right to raise this issue, as we have gone through enormous changes in the TV industry since the last BARB contract specification […]
BT is believed to be scrapping up to 800 jobs as part of the restructuring announced last year and could face arbitration from its workers’ union. The job losses stem from “budget reductions” in the UK Markets division, which covers business and consumer products, and services and marketing. So far, 100 jobs have been axed […]
Independent brewers have called for a new monopolies investigation into the brewing industry, which they say is dominated by the interests of four giant companies, stifling innovation and threatening hundreds of small breweries with closure. It was ten years ago this month that the Monopolies & Mergers Commission signalled the biggest shake-up in UK brewing […]
That Chancellor “Flash” Gordon Brown emerged triumphant from last week’s Budget seems to suggest that he is not missing the spinning skills of Charlie Whelan yet. Now that the (almost) universal applause has stopped ringing in his ears, I would just like to ask this question in a more measured and less hysterical atmosphere. Will […]
Thomson, the UK’s biggest holiday operator, is considering launching a credit card. Sources say the card is likely to be a MasterCard and could be developed in conjunction with US company Capital One. The launch would complement Thomson’s existing business and could appeal to members of the Thomson Founders Club, made up of 700,000 investors […]
Hello! magazine is creating a TV version of its top-selling magazine, featuring televised interviews of the rich and famous at home. The publishing company is understood to have put together a pilot programme and is presenting it to ITV within the next two weeks. Hello! refuses to comment on the project, leaving it unclear whether […]
TV Barcelona was billed as a talking shop to discuss the ways digital and interactive TV will change the economics of, and way we consume, the world’s most popular medium. In fact, the conference was dominated by discussion of a network that began almost half a century ago – ITV. Managing directors, marketers, media directors […]
Cable company Telewest Communications has appointed Philip Jansen to the new role of group marketing director. Jansen will take responsibility for developing the Telewest brand across the company’s phone, video, digital, and data businesses. He is expected to join next month. Telewest chief executive Tony Illsley says of the appointment: “Jansen’s knowledge of leading consumer […]
War has broken out between The Guardian and The Independent over a bunch of aspiring student writers. The Guardian has just launched its 21st Student Media Awards. But for the first time in two decades, The Guardian gongs will go ahead without the collaboration of the National Union of Students. The NUS and The Guardian […]
War has broken out between The Guardian and The Independent over a bunch of aspiring student writers. The Guardian has just launched its 21st Student Media Awards. But for the first time in two decades, The Guardian gongs will go ahead without the collaboration of the National Union of Students. The NUS and The Guardian […]