Why brand altruism will be ultimate litmus test
Marketing WeekUnimpressed by brands’ add-on philanthropy, consumers are beginning to demand that corporate ethics are integral to the service, says Alan Mitchell
Unimpressed by brands’ add-on philanthropy, consumers are beginning to demand that corporate ethics are integral to the service, says Alan Mitchell
As long as Marks & Spencer is out of touch with consumer demands, it will not be able to turn its fortunes around, says George Pitcher
Brewing giant Scottish Courage is understood to be reviewing creative work for a new McEwans project. Roster agencies TBWA, Faulds and CDP are preparing to pitch for the business. Little has been spent on advertising McEwans lager since a £10m relaunch in 1997. Its market share – once as high as 17 per cent – […]
Regional news portal site This Is Britain goes live this week, acting as a gateway into a network of local newspaper-based Websites which claim a combined volume of page impressions of 20 million a month – well in excess of any national newspa
HJ Heinz is undertaking a full strategic review of its frozen and chilled food division. The move follows the purchase of part of United Biscuits’ (UB) business, including the Linda McCartney vegetarian food range and San Marco pizzas, for &£190m. Heinz is to spend the next four to five weeks reviewing the structure of the […]
Senior sources are hinting that Interpublic is on the brink of merging its two agency networks Ammirati Puris Lintas and the Lowe Group
Mollin Publishing is planning to launch masthead programmes for its three publications, health magazine Shape, Men’s Fitness and teen title Jump. John Woollcombe, managing director of Mollin Publishing, says: “I would not deny we are looking at it and that we are looking at it across our titles. However, we are developing ideas cautiously.” The […]
The shock departure IPC’s Mike Matthew leaves a skipper with a contrasting management style to steer a tricky course to flotation.
Benckiser marketer Keith Edwards is poised to beat Reckitt & Coleman’s David Shaw to the job of UK marketing director following their £4.
Carlton TV’s broadcast sponsorship team is looking for a sponsor for the ITV network drama series Peak Practice. The series is on air on Tuesdays at 9pm, the first time it has run as part of ITV’s autumn schedule. A sponsor is needed for the winter series, starting in January 2000. It will be decided […]
There is strong demand for Interactive TV, especially when services are free and it offers products from well-known companies
Abbey National has shortlisted four agencies to pitch for the £10m launch account for its Internet bank codenamed Aquarius. The shortlist includes Euro RSCG, M&C Saatchi, Duckworth Finn Grubb Waters and Abbott Mead Vickers. BBDO. It is unclear whether other agencies have been shortlisted. The online bank will be unveiled in spring next year, initially […]
Today’s over-50s are a new breed of consumer. With people leading longer, healthier lives, marketers need not shy away from using modern technology to fully exploit their diverse interests.
The recent article “Bestfoods seal ITV sponsor deal” (MW October 14) carried a product shot of Ambrosia Devon Custard. The new sponsor of the Children’s ITV programme SM:TV Live is in fact the flavoured custard brand for Bestfoods UK, Ambrosia Splat! Custard. David Lowes Strategic business manager Bestfoods UK Surrey
Sports marketing company ISL has appointed Malcolm Crease as vice-president of sales and marketing for its tennis division with a brief to secure exclusive sponsorship deals. The appointment comes after a deal agreed earlier this year when ISL paid $1.2bn (£727m) for the broadcasting, marketing and licensing rights for the ATP Super 9 and World […]