Sainsbury’s insists its review of the Reward Card does not mean the scheme’s future is on trial. But at a time when supermarkets are playing for customer loyalty with everyday low prices and GM-free and organic produce, how can it justify the
C&A will launch a final ad campaign in a last ditch attempt to boost sales and attract buyers for its stores, while members of its 28-strong marketing department face redundancy. The above-the-line campaign is worth more than £1m. It will focus on press ads concentrating on merchandise rather than the C&A brand. It is thought […]
Regarding the report (MW June 8) looking at the relative merits of specialised PR consultancies becoming part of larger global ones such as Ogilvy PR Worldwide, Angela Jacklin, an associate director with Sector PR and now an associate director with Ogilvy PR’s European Financial & Professional Services division, was quoted as being head of Sector […]
When the heavens opened on the British Grand Prix In April, Silverstone was forced to weather the storm without any insurance cover. What are the benefits of insuring corporate events?
Ford of Europe is to restructure, separating its commercial and passenger car divisions. Paul Morel, who was based at the car company’s US headquarters in Detroit where he was Ford Division brand strategy manager, has been drafted in to set up the new commercial vehicle division. Morel has worked in commercial vehicles for more than […]
Virgin is putting recent talk of “viral marketing” to the test in a pre-launch campaign for Virgin Wines. The website is entering a crowded market populated by companies such as Madaboutwine.com, Chateauonline.com and Wine.today.com. In an attempt to cut through the clutter – at a low cost – Virgin is using a “word of mouse” […]
TBWA GGT Simons Palmer has won the £10m UK advertising account for search engine Ask Jeeves. The agency beat Rainey Kelly Campbell Roalfe/Y&R and Delaney Lund Knox Warren to the business. Vice-president of marketing for the UK and Ireland, Adrian Cox, called a review in April after Ask Jeeves parted company with Euro RSCG Wnek […]
The Net may bring some surprise changes – such as intelligent washing machines – but is unlikely to change the dynamics of consumer behaviour, says Torin Douglas.
Brands which rely too much on the popularity of a sports celebrity can pay the price if things go wrong on the field – as Deutsche Telecom has found out.
Caffrey’s and Grolsch are among the beer brands likely to be sold off if Interbrew’s £2.2bn bid for Bass’ brewing interests is accepted, as expected later this week. The deal would follow Interbrew’s £400m purchase of Whitbread’s beer division and would hand the company the dominant position in the UK market, with an estimated share […]
Excite is running a new upbeat TV and press campaign to create a more ‘approachable’ image
I write in response to Mark Griffiths’ letter (MW May 18). In digital television, multi-channel listings are a problem. The electronic programme guide and the increased number of channels mean platform operators are looking at less demand f
A recent survey revealed woeful ignorance about the field marketing industry. In response, the DMA is preparing to educate clients and agencies and set new industry standards.
Michelin Group, the tyre company, is embarking on a global brand extension programme that could result in Michelin-branded clothing and toys. Michelin has appointed The Licensing Company to develop brand extensions suitable for department stores and sale over the Internet. The initiative will include the use of the brand name and Bibendum, the Michelin Man, […]
EC de Witt, maker of Clinomyn smokers’ toothpaste, has appointed Conquest to its £5m advertising account. The agency beat incumbent McCann-Erickson Manchester to the business, which includes Witch Doctor skincare products and Cymex coldsore cream. US-based EC de Witt launched Clinomyn as a smokers’ toothpaste in 1992. It has faced stiff competition from Colgate and […]