Kingfisher has promoted Stephen Robertson, marketing director of its DIY chain B&Q, to managing director of its online DIY division. The move is part of a restructure aimed at preparing Kingfisher for an expansion of its e-tailing operations. Last week the group unveiled a new company, e-Kingfisher, to look after its online interests. The group […]
Converse, the basketball shoe company, is repositioning its brand and targeting fashion-conscious consumers with its first major advertising initiative in five years. The company has also linked with fashion designer John Richmond to design a series of eight Converse shoes, which will be sold worldwide and will be co-branded with Richmond. Converse has spent three […]
Dedicated research companies are defending their territory fiercely and in some cases expanding because of the increasing overlap between data gathering and interpretation.
Two of the UK’s biggest media agencies, Optimedia and Zenith, look set to merge after Publicis’ £1.3bn takeover of Saatchi & Saatchi. The Publicis deal includes Saatchi’s 50 per cent stake in Zenith, which is jointly owned with Cordiant. Cordiant is expected to begin talks with the new group over the sale of its share. […]
Maiden is launching a money-back guarantee to advertisers if sales of the advertised product fail to increase during the traditionally quiet advertising period of mid-July to the end of August. The outdoor contractor is offering a money-back guarantee on its point-of-sale six-sheet panels spread across all its supermarket concessions – which include Asda, Somerfield, Safeway, […]
The Newspaper Society is funding an Internet-based artwork delivery system to reduce ad agency frustration and slash client costs.
Marketing chief Thomson in sudden switch to Internet portal after less than two years in the job
Two of the UK’s biggest media agencies, Optimedia and Zenith, look set to merge after Publicis’ £1.3bn takeover of Saatchi & Saatchi. The Publicis deal includes Saatchi’s 50 per cent stake in Zenith, which is jointly owned with Cordiant. Cordiant is expected to begin talks with the new group over the sale of its share. […]
Former Thomson Holidays managing director Richard Bowden-Doyle has joined online travel booking service Thetrainline.com as chief operating officer, with overall responsibility for marketing. Bowden-Doyle will also oversee customer service and new business at the company, which is backed by Virgin Rail. He will be responsible for the relaunch of the website later this year. Bowden-Doyle […]
Packaged goods companies are in crisis with traditional routes to market breaking down. What is a chief executive to do? asks Alan MItchell.
New Procter & Gamble (P&G) chief executive Alan Lafley this week committed himself to the course set by ousted predecessor Durk Jager.
Publicis buy triggers new merger between Optimedia and Zenith following Publicis’ £1.3bn takeover of Saatchi & Saatchi. The Publicis deal includes Saatchi’s 50 per cent stake in Zenith, which is a joint venture with Cordiant.
CGNU, the financial services giant formed by the merger of CGU and Norwich Union, has handed its combined £20m advertising account to McCann-Erickson. The agency, which already works for CGU, beat BMP DDB and Norwich Union’s incumbent Mustoe Merriman Herring Levy to the business. No one at McCann would comment on the win. As a […]
High street optician Dollond & Aitchison (D&A) has lost top marketer Alisdair Luxmoore, who resigned from the post of commercial director last week without a job to go to.
Future Publishing, publishers of Official PlayStation, is to launch an unofficial magazine for the new console PlayStation 2, called PSM2. It is also developing a magazine to cover Microsoft’s gaming console Xbox, which will enter the gaming market in 2001. PSM2 is due to launch on September 1, priced at &£2.99. It will be perfect […]