Regarding the report (MW June 8) looking at the relative merits of specialised PR consultancies becoming part of larger global ones such as Ogilvy PR Worldwide, Angela Jacklin, an associate director with Sector PR and now an associate director with Ogilvy PR’s European Financial & Professional Services division, was quoted as being head of Sector […]
C&A will launch a final ad campaign in a last ditch attempt to boost sales and attract buyers for its stores, while members of its 28-strong marketing department face redundancy. The above-the-line campaign is worth more than £1m. It will focus on press ads concentrating on merchandise rather than the C&A brand. It is thought […]
Mega-deals between companies such as Interbrew and Bass could force out brands that don’t fit the new combined portfolios. Some smaller brands may be killed off, while others may be snapped up by eager investors who see potential. Is it worth
It could have been a golden new business opportunity… Some time ago, Martin Sorrell attempted to persuade Alan Sugar to sample the services of WPP.
Football TV audiences are falling, yet British broadcasters spent £2.3bn last week to buy the rights to televise top class English games for just three years. Are they paying over the odds?
Bass Hotels and Resorts (BHR) is believed to be seeking a new vice-president of marketing (Europe) for its upscale hotels division following the departure of Adrian Simpson. Simpson, who controlled marketing for the Inter-Continental, Crowne Plaza and Forum chains, left Bass earlier this month after 17 years to set up a specialist marketing consultancy for […]
The Web will account for nearly six per cent of all global advertising by 2005, according to online research specialist Jupiter. Total online ad spend is expected to jump to $28bn (£18.6bn) worldwide by 2005, up from $4.3bn (£2.9bn) in 1999, positioning the Internet as “the first marketing medium to offer global reach”. Jupiter unveiled […]
It is fair game to cock a snook at authority but exposing saggy bottoms goes beyond simple cheek. It is a social evil in need of an economic recession, says Iain Murray.
The BBC’s new marketing chief Matthew Bannister is expected to reveal his new structure for marketing and communications at the corporation, which could result in more than 100 redundancies. It is understood that Bannister favours pooling marketers and researchers within the marketing and communications directorate into attitudinal groups. They would be called upon to look […]
Whether it is to create a short-term sales boost or a brand in its own right, more and more food and film giants are linking up to exploit the potential of character licensing agreements.
A range of programs are now available which analyse people’s behaviour on websites. Companies can use this data to structure their sites and target the most valuable visitors.
Andy Edge, marketing controller for Holsten Pils, has been named as Holsten UK marketing director following the shock departure earlier this year of Phil Plowman. Plowman quit the company in March, a week after calling its first ad review in 20 years, leaving Edge to handle the protracted pitch process. Incumbent TBWA GGT Simons Palmer […]
The article “Listening carefully to the dog that doesn’t bark” reported that “top managers are isolated from the real world” (MW June 8). To my mind, it is merely a natural progression within many organisations for management to advance and adopt a more familiar and mature outlook to the company in which they strive to […]
Procter & Gamble’s Pampers is to extend beyond nappies for the first time in the brand’s 39-year history with the launch of a range of babies’ and children’s clothing and accessories.
BT has made its first senior marketing appointments as part of the telecoms giant’s plan to restructure itself into four businesses. Duncan Ingram, BT director for shared and complimentary channels, has been appointed senior vice-president narrow-band and Europe for Internet division BTopenworld. Ingram was temporarily in charge of BT’s marketing after a company-wide restructure in […]