If you are ever asked to give a speech to the staff of design and branding consultancy Interbrand Newell & Sorrell, you may find your thoughts copied down and perfect bound into one of the agency’s little booklets entitled The Utopian Papers.
This is what has happened to former Saatchi & Saatchi boss Adam Crozier, now chief executive of the Football Association.
Just Doing It resembles a hagiography of Crozier. It contains pictures of him smiling, holding a ball and smiling, and a rather entertaining series of shots of the “trying Scotsman” in a variety of poses.
The Diary’s favourite is the one of him balancing the ball on the side of his head. If England’s players could display such skills, we might have fared better at Euro 2000.
The booklet raises the question of whether Interbrand is pushing for Crozier to get a Knighthood, or a Sainthood, or both. Only question is, if he gets both gongs, should that be Sir Saint Adam, or Saint Sir Adam?