Campbell’s to launch ‘soup in a bottle’

Campbell Grocery Products is spending £3m to launch a new soup-in-a-bottle range under its Homepride brand, which is making its debut in the soup sector.

Campbell Grocery Products is spending &£3m to launch a new soup-in-a-bottle range under its Homepride brand, which is making its debut in the soup sector.

The company has chosen to launch the one-litre bottles under the Homepride name because the brand is more closely associated with innovation. It will be available in four flavours: tomato, mushroom, chicken and Mediterranean Vegetable.

Soup is already available in packets through H J Heinz and cartons through the New Covent Garden Soup Company, but Homepride claims this is the first time soup will be available in a bottle.

The brand is being marketed as a convenience product for people with busy lifestyles, allowing consumers to reseal the bottle.

A Homepride spokesman says: “This innovative product fits perfectly with the mainstream Homepride brand.”

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