Technology giant Invensys is teaming up with homebuilder Taylor Woodrow to create “smart houses” that are remote-controlled over the Internet by homeowners. The companies will build houses in international markets featuring centralised remote access to appliances, heating and other wireless devices such as mobile phones and palm-top computers. The first UK homes could be built […]
Visitors to ad agency Duckworth Finn Grubb Waters were recently greeted with a strange sight. Wandering the corridors, they may have spotted copywriter Simon Riley dressed as the Incredible Hulk. They will have been reassured by the fact that not far behind him was another staff member armed with a camera, rather than a straitjacket. […]
Cosmetics company Revlon is to embark on it biggest launch in the UK since 1995 with the introduction of a new make-up line called Skinlights Face Illuminators. The product will hit UK retailers in May and will be the company’s most significant launch since Colorstay lipstick in 1995. US-based Revlon is expected to spend $20m […]
Toyota’s decision to increase its output brings some much-needed good news for the UK car industry – but it is likely to be shortlived
Designing the stands and displays for Vauxhall Motors at events as high-profile as the International Motor Show, put consultancy The Early Action Group through a rigorous road test.
Necessity may be the mother of invention, but she has not been pregnant with too many original ideas lately. Superficially, this is somewhat surprising. After all, economic conditions have been buoyant as never before, favouring a risk-taking entrepreneurial culture. And consumer society is close to obsessed with the quest for novelty – look at the […]
May I correct your story (MW January 4) claiming that GNER has recently appointed an advertising agency following a competitive pitch. No decision has yet been made. We have drawn up a final shortlist. The statutory pitch process is still very much in progress and we expect to make an appointment by early spring. Alan […]
Promotions may be the main ingredient in newspaper sales, but there is a need to ensure brand values are not eroded.
The article Card Sharp (MW December 14), in weighing up the success and value of loyalty cards, overlooked their most valuable attribute. The purpose of loyalty cards is to identify the customer as an individual. If a company is not interested in customising its service, there is no point in identifying individuals and compelling them […]
Giannetto Michelassi lands senior European role at Mars petcare in wake of major restructure
The ad industry’s predilection for pretty boys and muscle men is inflicting untold damage on the fragile self-esteem of poor old Mr Average
Production companies may promise a breathtaking execution of the brief – but if you book them, it’s your head on the line. Choose wisely and check out style and approach before you buy
Online Christmas 2000 spending doubled, but the increase failed to lift the spirits of less established Web retailers, according to research companies Initiative Media Futures and BMRB. Internet shoppers remained conservative in their choices, restricting purchases largely to CDs, books and toys from sites made familiar by their high street counterpart or by their leading […]
South Park, famous for its foul-mouthed schoolboys, is to be featured in a range of ready-made meals. G2K Promotions won licensing rights for eight meat products called South Park – Chef’s Premium Collection. G2K has teamed up with manufacturing companies to produce the range. Kitchen Range Foods will produce Chef’s Meaty Balls and Quarter Pounder […]
I am writing concerning the article “Boots Opticians sets its sights on laser treatment clinics” (MW December 14). The report was inaccurate in some important respects. Boots will be undertaking corrective laser eye surgery, using the LASIK procedure, for treatment of short sight, long sight and astigmatism. Boots will not be doing cataract operations at […]