Premium spirits appeal to all
Marketing WeekThe impact of premium packaged spirits is obvious in any club or bar, yet the demographics suggest they are not just a trend appealing to the young
The impact of premium packaged spirits is obvious in any club or bar, yet the demographics suggest they are not just a trend appealing to the young
I was very surprised to see your article about Carlton Digital’s viewing figures (MW last week). Your assertion that Carlton Cinema and Carlton Food Network have “failed to attract a viewer for the past five weeks” is not only baffling but completely inaccurate. In fact the official data from BARB cable homes in the four-week […]
The deal between McDonald’s and Pret a Manger (MW February 8) makes perfect sense. Fundamentally, both are businesses built on tightly managed service systems, with relatively low customer-facing human input. They are businesses that take a relatively cheap raw material – bread – and add value to it. Even the environments that the two brands […]
Your article on measuring the effectiveness of PR (MW February 1) appeared to champion measurement, evaluation and success guarantees as something innovative. The reality is a little different. Evaluation and measurement have been integral parts of our business strategy for many years. Equally, the success of our serious competitors is reflected in a similar approach […]
The Advertising Standards Authority (ASA) has upheld complaints about an ad for the Channel 4 documentary Cutting Edge, after the Samaritans claimed the poster could encourage suicides. The ruling comes less than a week after the Samaritans condemned a press campaign for trade union Unison, featuring a wrist that has been slashed because of government […]
The latest ABC figures show another increase in overall magazine sales, but the superstars of the set were the weekly celebrity news titles. Alastair Ray reports on the publishers’ winners and losers
Three cheers for Richard West (MW February 1) who pointed out the plain truth that offering the customer one primary channel of communication, the essence of dot-com business, is a recipe for business failure. He is quite right that modern customers expect a choice of channels and the recent news that John Lewis has acquired […]
Ford has launched what it bills as the Web’s “first TV-style, online sponsorship”. It takes the form of a full screen, audio-visual sponsorship “bumper ad”. The campaign, created and managed by M Digital Europe (a division of MindShare), will be run on the Sportal network, a leading online sports information provider. The “bumper ads” will […]
A top radio executive has attacked the Radio Authority for its heavy-handed attitude, which hands the BBC a major advantage.
Three cheers for Richard West (MW February 1) who pointed out the plain truth that offering the customer one primary channel of communication, the essence of dot-com business, is a recipe for business failure. He is quite right that modern customers expect a choice of channels and the recent news that John Lewis has acquired […]
Virgin Radio has poached advertising agency Mustoe Merriman Herring Levy (MMHL), which created its rival Capital Radio’s current advertising campaign “It’s your London”, to handle its creative account. MMHL has been appointed as Virgin Radio’s agency of record and has already created the station’s largest campaign to date. MMHL was appointed by 95.8 Capital in […]
A top radio executive has attacked the Radio Authority for its heavy-handed attitude, which hands the BBC a major advantage.
Pure Communications, the interactive media company, is launching what it claims is the UK’s first men’s magazine in CD-Rom format tomorrow (Thursday). Enter, a monthly publication, will target the 18- to 35-year-old male market. The initial print run will be 100,000, on sale at the trial price of &£1. The second issue will be priced […]
Scottish Courage has appointed M&C Saatchi to handle the UK creative account for Beck’s, understood to be worth up to &£10m, more than a year after first calling a review. M&C Saatchi was appointed following a two-way pitch against fellow roster agency J Walter Thompson. St Luke’s, Fallon McElligott, Leagas Delaney and D’Arcy were all […]
Virgin Radio has poached advertising agency Mustoe Merriman Herring Levy (MMHL), which created its rival Capital Radio’s current advertising campaign “It’s your London”, to handle its creative account. MMHL has been appointed as Virgin Radio’s agency of record and has already created the station’s largest campaign to date. MMHL was appointed by 95.8 Capital in […]