Phones4U, part of the Caudwell Group, has appointed Cheetham Bell JWT to handle the &£10m creative account for its retail business. The agency is understood to have pitched against McCann-Erickson Central, based in Solihull, Redman Jones and BDH TBWA, which handles the &£20m advertising account for Phones4U Direct, the off-the-page business. Incumbent MKP Performance Marketing […]
Mattel has appointed Eugene Murtha as its managing director following the unexplained departure of Richard Sanderson. Murtha was senior vice-president for marketing Mattel’s MatchBox brand and Tyco toys in the US between 1993 and 1998. He will have overall responsibility for marketing. More recently, he was president of the US subsidiary of the Radica Corporation, […]
Giant pharmaceutical companies are under pressure from all sides to act in seemingly contradictory ways. A compromise can be found.
Hoteliers were slow to realise the potential of professional marketers in promoting their business, but now they have woken up to the necessity of establishing brand awareness.
Johnson & Johnson, the consumer and personal care company, is joining forces with Danone, the French food giant, to develop a range of skincare products, under the brand name Evian Affinity.
Cosmetics group Molton Brown is teaming up with British Airways to launch “well-being” centres at Heathrow and JFK airports. Molton Brown Travel Spas will open next month at Heathrow’s Terminal 4, and in June at JFK in the US. The centres, which cover 6,000 sq ft, will offer first-class BA passengers free beauty and health […]
Volkswagen is seeking a UK marketing chief following the promotion of Chris Craft to the new role of director of group service. A spokeswoman for VW says the company has not yet found a replacement for him. Insiders have suggested Audi head of marketing Rawden Glover as a possible replacement. Craft has been in charge […]
It’s reassuring that the ISBA believes the purpose of alcohol advertising is not to promote alcohol consumption. Does it apply that view to all sectors or is this a manifestation of brewers’ droop? The arguments on this topic have been well rehearsed since the Seventies when the alcohol code was introduced. If we need to […]
With the consolidation of brands, and increased globalisation of marketing, account conflict is a growing problem in advertising. John Shannon looks at proposals for alleviating the situation
Coca-Cola is relaunching its ‘Coke Auction’ promotion, with two ads breaking on February 24. Consumers can collect tokens from bottles and cans and use them to bid over the Internet for goods and services. The executions, created by Soul with media through BBJ, show teenagers recreating the excitement of whitewater rafting and DJing at a […]
EasyJet founder Stelios Haji-Ioannou and the WPP Group have created a joint venture to sell advertising in easyEverything cafés around the globe. EasyEverything Media Sales (ee-ms) will sell online advertising, in-store ambient advertising and ads on posters inside the cafés. The Internet café chain has 21 outlets throughout Europe and in New York which are […]
Bates UK is tipped to have won the lion’s share of BSkyB’s advertising budget, variously estimated at between £40m and £60m. The satellite broadcaster is moving away from using a single agency. St Luke’s has been the creative agency for BSkyB for the past two years and will remain on the roster. BSkyB is thought […]
Rising customer expectations and extra communication media, such as web links, pose operational nightmares for call centres, as forecasting staffing needs is virtually impossible.
Genie, BT’s mobile Internet service, has signed deals with Channel 4 and MTV to provide games and music news over the Web and WAP-enabled mobile phones. Genie will develop mobile phone games based on programmes broadcast on digital entertainment channel E4. Players will be able to access the games through WAP phones on Genie.co.uk by […]
Once again scientists have a new theory. This time, they maintain that nature got it all wrong and the perfect body is no longer that of Elle McPherson.