Love changes everything
Marketing WeekThis being the season for romance, Marketing Week decided to find out what digital viewers think about Valentine’s Day
This being the season for romance, Marketing Week decided to find out what digital viewers think about Valentine’s Day
Is it the Diary’s imagination, or is someone at Leo Burnett having a laugh at McDonald’s expense? The ad created by the agency for the food giant’s Italian burger features a song called Bella Ciao – an anthem of the Italian Communist Party. What with McDonald’s buying a stake in Pret a Manger, with its […]
Railtrack Property has cut across its existing relationship with JC Decaux and Maiden Outdoor by erecting its own billboard and selling the space itself instead of through contractors. This is the first time Railtrack has investigated the possibility of being an active media owner. The decision may result in the company building and selling more […]
Moss Bros is the latest to join the throng of companies giving their brands a makeover. On the face of it, rebranding seems a simple task, but to avoid alienating once-loyal customers, the decision to ditch the old and familiar image must be c
Carlton’s digital services have come under the spotlight, after a leaked analysis of viewing figures showed the Carlton Food Network and Carlton Cinema channels have failed to attract a viewer for the past five weeks. Figures from the Broadcasters’ Audience Research Board (BARB) show the two channels have recorded a zero share of viewing in […]
Online Travel Portal, a joint venture backed by nine national airlines, has appointed Beenz.com chief Nicolas de Santis as marketing director. De Santis joins from Beenz, the digital currency provider, where he was chief marketing officer and senior vice-president. De Santis has been replaced at Beenz by Dale Clements, who has been promoted from the […]
Research and a clear understanding of the market are key ingredients when targeting a specific target audience.
Contract publishing is a high-growth area, and is attracting interest among consumer publishers and media groups. Jo-Anne Flack looks at recent developments and asks what might happen next
Public trust in charities has declined, shows a new survey, and charities need to find ways of getting their message across without seeming to squander money on expensive campaigns.
Having been a victim of the railways for the last 15 years (apart from a joyous two-year period of a daily 190 mile round trip by car every day to Milton Keynes – easier than my current daily 13-mile train journey into London) I was astonished to read in your letters page (MW February 1) […]
Lowe Lintas and J Walter Thompson are understood to be the winners in Unilever’s &£200m review of its dressings and savoury foods business. Lowe is thought to have won the entire food dressings business, including Hellmann’s mayonnaise, in the review which followed the Anglo-Dutch giant’s merger with Bestfoods last year. Lowe already handled US dressing […]
Your report on E4’s early ratings (MW February 8) took a selective look at a tiny handful of the channel’s programmes and thus failed to give a rounded picture of its performance in its first few weeks on air. Yes, some non-peak programmes on E4 have attracted audiences of a few thousand viewers, but it […]
Your article on category management (MW February 1), whilst getting to some of the facts, missed a crucial point. The whole reason for developing a category management approach is to place the consumer at the heart of the decision-making process. By understanding their needs and developing strategies and tactics to meet those needs you will […]
BSkyB is banking on its Open interactive shopping channel to provide substantial revenue growth in the next five years.
The Advertising Standards Authority (ASA) has banned a press advertising campaign for British pork and bacon by the Meat & Livestock Commission (MLC), after it exaggerated suffering endured by pigs in other countries. The ban follows complaints by the Danish Bacon & Meat Council (DBMC), Vegetarian International Voice for Animals, Animal Aid and members of […]