Ahem. Just in case you’re taking Sean Brierley’s critique of “why funny ads don’t work” too seriously (MW September 6). Here’s a list of great case histories that used humour to hit their mark and who all won awards in the last IPA Advertising Effectiveness Awards competition.
Tesco (Grand Prix winner), Stella Artois, Co-op, Terry’s chocolate orange, FT.com, Chicken Tonight and PG Tips.
So humour does seem to sell. Funny that.