I hope you like jammin’ too

Yes, it’s true; we are headed for a recession. The evidence? Robertson’s absofruitly. When marketers become so worried about the future of their jobs that they activate the Emergency Project (the one they were never convinced would get past the board) we know we’re in trouble. Mid-range jam – marvellous idea.

What exactly is different about your new jam Robertson’s? Apart from the jar (shaped rather like Virgin Cola’s marvellously dodgy “Pammy” bottle) – perhaps it’s aimed at male students? In what way is it better than your other jams, or indeed the supermarket own-brands? Will it be cheaper than them?

I will give Robertson’s some credit though. Orange jam’s a brilliant idea. Although it kind of reminds me of something.

Peter Bowles

Hartson Witney Partners

Penzance

Cornwall

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