Report casts doubt over brands’ future
Marketing WeekMarks & Spencer, Apple and Daewoo are among brands perceived as least likely to survive to 2015, according to pan-European research on consumer perceptions.
Marks & Spencer, Apple and Daewoo are among brands perceived as least likely to survive to 2015, according to pan-European research on consumer perceptions.
E-companies are adapting their services to take advantage of Microsoft XP’s Net features
Diageo is planning to launch ready-to-drink (RTD) brands in the UK that have been tested in other countries. This forms part of its strategy to use RTDs to drive growth. While its most successful RTD brand, Smirnoff Ice, is sold in 15 countries, other RTDs – such as J&B Twist, a blend of whisky and […]
Branding agency Interbrand is making up to ten per cent of its workforce redundant. This is the second time in four months that the agency has had to cut staff numbers. In July Interbrand made ten per cent of its (then) 250 staff redundant. Interbrand chief executive Rita Clifton says: “From a market point of […]
Pets at Home, the pet store chain, has developed a new retail concept, which it is rolling out to its 143 stores across the country. This includes the 90 stores the company acquired from rival Petsmart for &£30m last year, which are being rebranded as Pets at Home as part of a separate &£14m refurbishment […]
The English Schools Football Association (esfa), the governing body of school football in England, is to sell its commercial rights to a single sponsor. The esfa, of which 14,000 schools are members, runs 14 competitions, including the schools FA Cup, and is responsible for the under-18s international team whose matches often appear on TV. A […]
The Data Protection Act should not cause much upheaval, as marketers should have been following a responsible code of practice anyway.
Iain Murray must be feeling much better after his misogynistic rant about Jo Moore (Fantastic news – something terrible has just happened (MW October 18), prompted by her intemperate and misjudged e-mail on September 11. While I agree with his premise that PR spin doctors have much to answer for, his comments such as “Ms […]
Only two easyGroup companies are profitable, raising doubts over the flexibility of the no-frills format. Do its latest additions make the grade?
PepsiCo’s 7UP brand is to return to Formula One after 11 years with a tie-up with the BMW-Williams team. Under the terms of the deal, which starts next year, 7UP will be the official soft drink partner to the Williams team. The soft drink has previously been a sponsor of the Jordan team, but pulled […]
Standard Life Assurance Company has promoted marketing chief John Hylands to the role of finance director for the Standard Life group as part of a major restructure of the company. Hylands, a qualified actuary, will be replaced by Standard Life Assurance Company assistant general manager for marketing Simon Douglas. Douglas will not have any control […]
Lastminute.com, the high-profile holiday bookings and retail website, has signed a global marketing partnership with airline Lufthansa. Lufthansa will arrange exclusive flight discounts and packages for Lastminute’s sites in the UK, France, Italy, Spain, Sweden and South Africa. In return, Lastminute will market the airline through on-site banner advertising and its e-mail newsletter sent to […]
The UK marketing department of New Zealand Milk (NZM) is being disbanded following the announcement that Anchor is to form a new venture with rival yellow fat brand Lurpak. The move could threaten the business of NZM’s agencies WCRS and Zenith Media as Arla Foods, Lurpak’s parent company, will have a 75 per cent share […]
Heineken Ireland is searching for a replacement marketing director after Alistair Spink left the company earlier this month. Spink joined Heineken two years ago from British Sugar, where he was new business development director. It is not known whether he had a job to go to. A source at Heineken Ireland says that until a […]
The Telegraph is gaining readers, but not quickly enough. Can it shake off its ‘old fogey’ image without shaking off the old fogeys?