Your leader column “The pitch badly needs relaying” (MW October 18) suggests that Charlie Edelman was somehow forced to resign as a result of issues arising from the advertising pitch for TfL’s corporate and congestion charging accounts. I would like to make it clear that this is not the case. Charlie’s decision to resign was […]
Octagon UK has been chosen by the Fédération Internationale des Échecs (FIDE) – the World Chess Federation – to handle marketing and secure commercial partners for the 2003/04 Chess World Championships.
Marketing Week will award the writer of the best letter of the month 1,000 buy and fly! points, equivalent to a return flight for two to Paris or similar European destination. Entrants must be over 18; no employees of Centaur or buy and fly! may take part; the editor’s decision as judge is final; there […]
It’s a difficult time for the marketing community as a whole, clients and agencies alike. While economies around the world were already moving into a recessionary climate, the tragic events of September 11 have reinforced this trend. Yet, while phrases like “battening down the hatches” seem to be de rigueur at the moment, I personally […]
WH Smith is launching a pre-Christmas television campaign starring Only Fools and Horses actor Nicholas Lyndhurst and other celebrities including author Jackie Collins and celebrity chef Delia Smith. The ads, which break on November 12, were created by Abbott Mead Vickers.BBDO. For the sixth year running, Lyndhurst will play all the characters of the Smith […]
Christmas offers online shopping sites an ideal opportunity to build customer loyalty and awareness. But they should make sure they deliver, says Yannis Marcou
Littlewoods is being forced to redesign the cover of its catalogue in the run-up to the crucial Christmas period following a complaint from rival Argos. The Advertising Standards Authority (ASA) ruled that the claim “Never beaten on price!” printed on the front cover and spine of the retailer’s autumn/winter 2001 catalogue was inaccurate because other […]
Single people have a tough time finding a partner. Ugly single people have it especially hard (as the Diary well knows). But Match.com says it has found a way to relieve their misery. The online dating service has organised a “lurve cruise” for London singletons, to take place on bonfire night. But in a rather […]
Cable giant Telewest and its regional subsidiaries are being rebranded Telewest Broadband in a bid to consolidate the business under one name and take ownership of the broadband market. A blue logo has been designed to represent the cable through which Telewest’s TV, telephony, Internet and broadband services pass. The rebranding includes Telewest subsidiaries Yorkshire […]
Thomson Holidays managing director Shaun Powell is being transferred to Spain as part of a European restructure by the company’s owner, German travel giant Preussag. Preussag, which bought Thomson Travel Group (TTG) last year, is renaming the company TUI UK. Thomson Holidays will be merged with distribution businesses Lunn Poly and Travel House to save […]
Reckitt Benckiser has ditched WCRS as the agency for its Vanish brand, and has handed the £2.6m business to Roose & Partners. The move follows a pan-European agency review for the stain-removal brand and marks an end to WCRS’s four-year relationship with the household goods giant. Roose & Partners already handles the Finish and Calgon […]
Diageo is entering the final stages of its strategy to become a pure drinks company, as it tries to buy Seagram’s wines and spirits assets and offload its own food businesses. However, regulatory hurdles and a static global alcohol market are
Finding the account manager dressed in silver wellies may not be an everyday occurrence for most of us, but that was what faced employees of brand agency iD recently. Looking like a cross between Ziggy Stardust and Compo from Last of the Summer Wine, Andy Franks dressed up as a “spaceman” and leapt off a […]
MG Rover has been censured by the Advertising Standards Authority for the second time in three months for emphasising speed in its car ads. The ASA this week upheld a complaint about a press and poster campaign for the MG range of cars. The ads showed a tilted car against a blurred background with the […]
Littlewoods has signed a deal with giant poster specialist Mega Profile, which will allow the poster company to use the retailer’s properties as advertising sites. The deal is for five years, and gives Mega Profile exclusive rights to use all the facades of the 350 properties owned by the retail chain. Mega Profile will produce […]