The English Schools Football Association (esfa), the governing body of school football in England, is to sell its commercial rights to a single sponsor. The esfa, of which 14,000 schools are members, runs 14 competitions, including the schools FA Cup, and is responsible for the under-18s international team whose matches often appear on TV. A […]
Sonoo Singh’s article “Ofgem’s penalties lack financial clout” (MW October 11) stated that customers would have to “grin and bear” aggressive sales tactics because of confusion about our powers. Nothing could be further from the truth. Customers are at the heart of everything that Ofgem does. That is why we take concerns about companies’ marketing […]
Gillette is launching a razor called Mach3Turbo, the successor to its Mach3 razor. The launch is to be supported by a $200m (&£140m) global advertising campaign created by BBDO Worldwide. The razor, which will use “anti-friction blade” technology, will be available in North America in April 2002. The product will be rolled out in other […]
The AA’s insurance arm is running a viral campaign linked to the squabbling couple featured in its TV and poster advertising. The offline ads’ creative work – based on a domestic argument – is designed to engage the 25to 35-year-old age group through innovative communication. Using the strapline “Great deals online, no argument”, the ads […]
I just saw Polly Devaney’s article “Mixed messages from brands in the aftermath” (MW October 18) and would like to pass along one clarification. The assistance provided to Cantor Fitzgerald’s eSpeed group in the wake of the September 11 attacks on the World Trade Centre came from the New York office of Rapp Collins Worldwide […]
The BBC board of governors has given the green light to plans to hive off the corporation’s Broadcast & Presentation division as a separate commercial entity. The move will enable it to compete for creative work from third parties. B&P, which includes creative services and media planning, could be operating as a company from as […]
Whoopee’s gonna get ya – or so the Diary hears. It seems in these times of gloomy economic forecasts and military action, many brands are tightening their belts. Not so Reebok, which in its latest promotional drive has resurrected one of the most flatulent japes of our time – the whoopee cushion. With the ever-present […]
Revlon is to test a range of cosmetics for black and Asian women in the UK, called Revlon Ethnic Shade Range. The range, which goes on sale this week, is already available in the US, but this is the first time that the UK market will have access to Revlon’s cosmetics range for darker skin […]
I read with interest the article by Paul Meller on developments in Brussels (MW October 4). The European Promotional Marketing Alliance (EPMA) has for eight years campaigned for the creation of a single market in sales promotions and it was with great relief that we welcomed the European Commission’s proposal for EU regulation. As described […]
The BBC board of governors has given the green light to plans to hive off the corporation’s Broadcast & Presentation division as a separate commercial entity. The move will enable it to compete for creative work from third parties. B&P, which includes creative services and media planning, could be operating as a company from as […]
If necessity really is the mother of invention, packaged goods manufacturers will never have been so busy. Declining margins in mature markets ensure that, once various cost-cutting “efficiencies” have been put in place, the only way to make extra money for shareholders is by stealing market share from competitors. Price, of course, is one weapon […]
Revlon is to test a range of cosmetics for black and Asian women in the UK, called Revlon Ethnic Shade Range. The range, which goes on sale this week, is already available in the US, but this is the first time that the UK market will have access to Revlon’s cosmetics range for darker skin […]
Swatch Watches has lost its most senior marketer for the second time this year, following the recent departure of brand director Hannah Moore. Moore, who was responsible for marketing and advertising the Swatch brand, has been replaced by marketing and sales manager Dave Edwards. It is not known whether Moore has a job to go […]
In a global realignment, Allied Domecq has consolidated the £350m global advertising business for its wine and spirits brands into five agencies.
Swatch Watches has lost its most senior marketer for the second time this year, following the recent departure of brand director Hannah Moore. Moore, who was responsible for marketing and advertising the Swatch brand, has been replaced by marketing and sales manager Dave Edwards. It is not known whether Moore has a job to go […]