DaimlerChrysler UK (DCUK) has appointed a former Volvo UK marketing chief as its general manger of Mercedes-Benz passenger car sales. Ewan Ramsay joins the company after four years in Australia, where he worked first as managing director of Volkswagen, and then moved to Volvo where he was network and marketing director. He left his job […]
Donations to charities have increased. Among the most popular are children’s and research organisations, which have appeal for both the young and old
The provisions of the 1998 Data Protection Act came into full effect recently, putting new responsibilities onto any company that collects and processes customer data.
As part of a push to stimulate British tourism, the Tourist Authority is encouraging European pensioners to visit the UK’s hidden, yet mighty, peaks. By Iain Murray
In this difficult economic climate, holding on to clients is essential. Some agency executives are prepared to risk life and limb to do so. Step forward Ian McAteer, managing director of the Union, who was asked by Alasdair Muir, managing director of his client Quality Meat Scotland, to climb Ben Nevis with him. McAteer says […]
Iain Murray must be feeling much better after his misogynistic rant about Jo Moore (Fantastic news – something terrible has just happened (MW October 18), prompted by her intemperate and misjudged e-mail on September 11. While I agree with his premise that PR spin doctors have much to answer for, his comments such as “Ms […]
The accreditation scheme for the UK’s mailing houses has undergone changes this year and not everybody is happy. Some in the industry believe things are stacked against them and that accreditation itself is worth little.
As one who has suffered the delays, lack of communication, frustration, inconvenience and complete absence of professionalism that is part of the experience of installing a Moben kitchen, I absolutely understand the company’s use of the umlaut to denote quality of service, because nothing else does; I would be astonished if anyone in the organisation […]
PepsiCo’s 7UP brand is to return to Formula One after 11 years with a tie-up with the BMW-Williams team. Under the terms of the deal, which starts next year, 7UP will be the official soft drink partner to the Williams team. The soft drink has previously been a sponsor of the Jordan team, but pulled […]
Diageo is entering the final stages of its strategy to become a pure drinks company, as it tries to buy Seagram’s wines and spirits assets and offload its own food businesses. However, regulatory hurdles and a static global alcohol market are
Bankers shouldn’t rest on their sagging laurels but look aggressively at possibilities for growth through mergers, such as packaged goods companies. By George Pitcher
Finding the account manager dressed in silver wellies may not be an everyday occurrence for most of us, but that was what faced employees of brand agency iD recently. Looking like a cross between Ziggy Stardust and Compo from Last of the Summer Wine, Andy Franks dressed up as a “spaceman” and leapt off a […]
E-companies are adapting their services to take advantage of Microsoft XP’s Net features
Diageo is planning to launch ready-to-drink (RTD) brands in the UK that have been tested in other countries. This forms part of its strategy to use RTDs to drive growth. While its most successful RTD brand, Smirnoff Ice, is sold in 15 countries, other RTDs – such as J&B Twist, a blend of whisky and […]
Marks & Spencer is launching a branded range of casual menswear to compete with designer labels and stores such as Gap, House of Fraser and Debenhams.