Off-licence group First Quench has poached Thomas Cook’s marketing director Kevin Styles to fill its director of sales and marketing post. Styles, who has been at Thomas Cook for two years, takes up his new job at the start of March. He will review First Quench’s £2.3m advertising business – handled by Perspectives, Red Cell […]
The BBC has announced it is committing £20m to promoting the digital medium, which will provide a useful boost for radio
GlaxoSmithKline, Anheuser-Busch and BT Cellnet/mmO2 are talking to a production company about funding a new live club-based programme, to be called Headrush. Described as “Top of the Pops meets TFI Friday meets clubs”, the programme will be produced by Free@lastTV. The production company has pitched the programme to a number of broadcasters and Channel 5 […]
I bet I’m not the only one to find the Which? comments on cause-related marketing schemes a few points short of a loyalty bonus (MW December 6). The fact is that these schemes attract people who wouldn’t usually respond to charity appeals. Given that 43 per cent of the UK population gives less than £5 […]
Partners BDDH has been appointed to handle the £5m advertising launch of bmi british midland’s new low-cost carrier, called bmi baby.
Off-licence group First Quench has poached Thomas Cook’s marketing director Kevin Styles to fill its director of sales and marketing post. Styles, who has been at Thomas Cook for two years, takes up his new job at the start of March. He will review First Quench’s £2.3m advertising business – handled by Perspectives, Red Cell […]
Regular readers may recall a budding poet who sent in a rather interesting ditty last year (MW November 8, 2001). The Diary is now delighted to receive another two submissions from some of our more exotic readers. One Welsh reader – a professional actor – wants to submit an article entitled “The Salesman As An […]
The Swatch Group has promoted its marketing manager David Edwards to head of marketing for the Swatch brand in the UK. Edwards replaces Hannah Moore as Swatch UK brand director. Moore was recently promoted to international retail development manager. Edwards is the brand’s third marketing chief in less than a year. Last June, Quentin Higham […]
I bet I’m not the only one to find the Which? comments on cause-related marketing schemes a few points short of a loyalty bonus (MW December 6). The fact is that these schemes attract people who wouldn’t usually respond to charity appeals. Given that 43 per cent of the UK population gives less than £5 […]
Royal & SunAlliance has appointed AW Media to the £8m media buying account for its property services division Sequence.
For some time now the main focus for many companies has been the customer. Now attitudes are changing and many businesses are realising that happy staff are often the best promoters of a brand and a great way to generate customer loyalty
Princes, the food and drinks group, has restructured its marketing functions following a shake-up of its business operations. The business has been remodelled into three operating groups, Princes Foods Trading & Manufacturing (UK), Princes Foods International and Princes Soft Drinks (UK & Europe), in an effort to double the size of the business over the […]
Upmarket holiday resort operator Center Parcs has appointed Burkitt DDB to handle its &£3.5m account following a two-way pitch against incumbent Bates. The business includes the Oasis Forest Holiday Village in the Lake District, which was bought by Center Parcs last summer. The Oasis incumbent was Senior King. The pitch was overseen by Center Parcs […]
Midlands Expressway, the consortium behind the first UK toll motorway, is to appoint a full-service agency to take on an integrated marketing campaign. M6 Toll Road managing director Tom Fanning says he has drawn up a shortlist of three agencies to make a full pitch and hopes to make a decision by the end of […]
Marks & Spencer has appointed TBWA GGT Direct to the new multi-million pound direct marketing account for its loyalty card, expected to be launched this year.