English Heritage (EH) has created a direct marketing roster of five agencies ahead of a multi-million pound increase in its direct marketing spend to &£5m over the next five years. EH has appointed Archibald Ingall Stretton, Leonardo, The Walledge Agency, Positive Thinking and White Water. The Walledge Agency will take on the first project. The […]
The criticism of BARB’s TV viewing figures has led advertisers to seek other forms of measurement. But sometimes better the devil you know, says Torin Douglas
BT has put its phone box advertising business out to tender. The incumbent, Phonesites, has come to the end of its contract but has been invited to repitch for the business. The new contract will last between three and five years, although the details have yet to be finalised. BT introduced poster advertising sites inside […]
Yellow M’s Edinburgh office is believed to be in discussions over a management buy-out with company owner and founder Mike Dethick. Yellow M Edinburgh managing director Ian Wright, formerly marketing director at Faulds, is thought to be leading negotiations to break away from the Newcastle Upon Tyne head office. He is representing his senior management […]
OneTel, the low-cost telecoms provider bought by Centrica last July, is searching for an integrated ad agency to help transform the brand from a regional to a national player. The company has shortlisted five agencies to pitch for the business, which it says will turn the company into a “grown-up brand”. It will also be […]
As singles sales dwindle, management companies of pop bands are turning to brand sponsorships and tie-up deals to pull in the revenues. Branwell Johnson looks at the recent pop world phenomenon whereby stars behave more like global lifestyle b
Dennis Publishing’s Maxim magazine is planning to launch branded vitamins.
BBC Magazines has created a new central ad sales team across its different magazine brands to offer advertisers a one-stop shop. The new centralised team, called Key Customer Group, forms a major plank of the BBC’s plan to extend its magazine brands outside the UK market. BBC Magazines managing director Peter Phippen will take on […]
Gillette European media director Michael Winkler has called for Granada Enterprises and Carlton Media Sales to relax “old fashioned” advanced booking (AB) deadlines to bring them in line with other European TV channels. Both ITV sales houses operate an AB deadline of about eight weeks for TV campaigns. European TV stations give advertisers lead times […]
Sara Lee withdraws products as Government investigates exposure risks
Another view, not by Maurice Saatchi (The Times, February 13).
Reading the feature “Blinded by Science” (MW February 7) I was not surprised by the cynicism among some marketers about the effectiveness of CRM. Often, those buying CRM solutions know little about what they are buying and how it will help them in building profitable relationships with their customers, because many CRM strategies in the […]
BT has put its phone box advertising business out to tender. The incumbent, Phonesites, has come to the end of its contract but has been invited to repitch for the business. The new contract will last between three and five years, although the details have yet to be finalised. BT introduced poster advertising sites inside […]
Thank goodness for Paul Seligman. It is obvious from his numerous letters to the marketing press that he is a fine and wise man, with a rich and diverse opinion on most subjects. Most recently (MW February 7), I was particularly impressed with his insightful knowledge of GM foods, and their potential effect on the […]
Government agency UK Sport is seeking a £2m sponsor for a national programme to promote good sporting conduct.