Greene King beer brand Abbot Ale, more often associated with mature ale drinkers, has had its latest ad rejected by The Mail On Sunday for being too sexually suggestive. The newspaper is thought to have believed the ad referred to oral sex. The ad, created by McCann-Erickson, features a woman writhing on a bed with […]
Premiership side Leeds United Football Club has appointed former Adidas marketer Roy Gardner as its head of marketing. Gardner joins from outdoor clothing company Helly Hansen, where he was head of communications. Before that he worked at Adidas UK as group brand communications manager. He joins Leeds next month. A trio of senior marketers left […]
Premiership side Leeds United Football Club has appointed former Adidas marketer Roy Gardner as its head of marketing. Gardner joins from outdoor clothing company Helly Hansen, where he was head of communications. Before that he worked at Adidas UK as group brand communications manager. He joins Leeds next month. A trio of senior marketers left […]
The ITC’s criticisms of daytime programmes is spurring a renewed onslaught by advertisers, wearied by declining standards on TV.
With its new-old name and serious tone, the relaunched Daily Mirror is a welcome experiment in breaking the cycle of decline. But will it work?
Will a radical departure from its traditional strategy be enough to save the beleaguered US discounter K-Mart from bankruptcy?
Kerrang! has risen on the back of nu-metal, displacing NME as the top music weekly. NME needs to focus and work to its strengths.
Gillette is relocating its top European marketer, president of commercial operations Ed Shirley, to an as yet unspecified role at its headquarters in Boston in the US. Shirley, who was based in the UK, is being replaced by Procter & Gamble marketer Edward Lonergan. Lonergan will be responsible for all marketing, sales and trade relations […]
The continuing dominance of Filippo Berio is just one example of small brands thriving despite the multinationals’ best efforts, says Gemma Charles
Masterfoods UK has promoted catfood marketing manager Paul Kaye to the newly created position of petcare marketing director for south Europe. In this role, Kaye will be responsible for Masterfoods brands, including Whiskas, Cesar and Pedigree in Belgium, France, Greece, Italy, Portugal and Spain. For the past two years, Kaye has headed the marketing of […]
Vauxhall’s recent announcement that it was seeking to appoint an additional advertising agency was going to attract the attention of the specialist media. Your article “Less of the cavalier attitude” (MW March 28) was, in general, balanced and well-informed, but how it justified a front cover that depicted Vauxhall as an ailing patient with a […]
I have to dispute David Benady’s claim that “sponsorship is a blunt instrument”in his article “Not so football crazy” (MW March 14). While there are instances where this may be case, it depends entirely on what the sponsor is trying to achieve. If the objective is to increase brand awareness, then displaying a logo via […]
Despite newspaper coverage, football is not a wholly worshipped sport. Some people secretly applauded when Beckham broke his foot, including Iain Murray
Energy supplier London Electricity (LE) Group is planning to move into the telecoms sector with the launch of a fixed-line phone service. The move would follow the energy group’s construction of 51°, a digital network around London to serve organisations such as mobile operators, which need wholesale bandwidth. A spokesman for LE says: “We are […]
The fact that new BT chief executive Ben Verwaayen singled out a desire to “delight” the customer as a key corporate aim shows what a mountain the lumbering old behemoth is expected to climb. The only delight most BT consumers are likely to have experienced over the years are a series of first-class advertising campaigns, […]