Burkitt DDB reveals first ads for Tio Pepe fino sherry

Burkitt DDB has unveiled its first advertisements for Tio Pepe fino sherry since being awarded the business by distributor First Drinks earlier this year (MW February 7).

The ads encourage people to enjoy a glass of Tio Pepe before dinner, with the tag line ‘food tastes better after a Tio Pepe’. The campaign, which will cost £750,000, will run from June to October and will appear in a mix of national newspapers, consumer and in-store magazines to reach the ABC1 25to 44-year-old target market.

Further brand awareness over the summer will be targeted at radio advertising on Heart, Virgin and News Direct.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here