A few thoughts sprang to mind regarding a recent article entitled “Licensed Tube buskers may seek sponsorship” (MW June 27).
Firstly, what a fantastic opportunity to build brand awareness in an invigorating manner. But do these buskers need to be musicians? We represent a number of major publishers and bookstores – how about a “literary busker”? We also represent a number of art galleries – how about an “artistic busker” showing examples of art from a nearby exhibition?
We are big proponents of the XTP concept, but it is also encouraging to see the Tube is embracing a form of communication that is entirely at the other end of the technology spectrum. I don’t think you can get more traditional than busker media – unless they start allowing sandwhichboards on the Northern Line.
I see this as a call for a career change, or a little moonlighting, at the very least. Time to dust off the guitar and relearn the chords to Deep Purple’s Smoke on the Water…
Board planning director