Month: September 2002

Is Boots in need of a pick-me-up?

Marketing Week

Boots Wellbeing Services, which offers everything from eye surgery to hair removal, is losing money and managers. Squeezed by department stores and grocers, the chain must find a way to drive sales, says Amanda Wilkinson

Way off target with those gifts

Marketing Week

As the employment tribunal over Mary Archer’s former PA demonstrates, poorly selected employee gifts can cause long-term staff demotivation and haunt bosses for some time after. Lady Archer faces the employment tribunal over unfair dismissal claims from her PA, Jane Williams. Williams has revealed that Archer presented her with an inch of flat champagne from […]

IAB report: Internet use affects traditional media

Marketing Week

The Internet is now an integral part of the UK media diet, with more than half of the adult population – 19 million people, or 46 per cent of UK households – online. The figures come from a new report published by the Interactive Advertising Bureau (IAB). The IAB’s UK office says that while the […]

Bacardi and Coca-Cola launch joint retail pack

Marketing Week

Coca-Cola and Bacardi have linked up to create a joint-branded pack for sale through retailers. The pack contains a 35cl bottle of Bacardi and four bottles of Coca-Cola and should sell for about £8.99. The move marks the first time Coke has linked up with an alcohol brand in the UK. Norman Brodie, marketing director […]

Cordiant to streamline advertising and marketing services operations

Marketing Week

Cordiant Communications will integrate its various worldwide advertising and marketing services operations under one management structure. The move follows the announcement that chief executive Michael Bungey will step down next March. The four networks to have their operations consolidated will be advertising agency Bates Worldwide, branding and design agency Fitch, direct marketing outfit 141 Worldwide […]

Who, where, win

Marketing Week

Organisations from governments to shops want to know all about those who live, work and shop in particular areas. Software companies such as SAS are there to help. By Cathy Hayward

Euro court fails to back tobacco firms’ move

Marketing Week

British American Tobacco and Imperial Tobacco have hit a hurdle in their attempt to have the European Union’s directive on health warnings on cigarette packs ruled illegal. The two took the EU to the European Court of Justice (ECJ), arguing that it is not allowed to set rules on health and must leave such matters […]

TGI Friday’s chief takes on MD role at Beefeater

Marketing Week

Whitbread has appointed Neil Riding to succeed John Derkach as managing director of hotel, pub and restaurant group Beefeater. Derkach, who was marketing director for Whitbread Beer Company before joining Beefeater three years ago, became chief executive of Pizza Hut UK in August (MW August 15). Riding is managing director of Whitbread’s TGI Friday’s chain, […]

Armando takes Disney Euro brief

Marketing Week

The Disney Channel has appointed Armando Testa in Milan to create the channel’s first pan-European campaign. The agency has been briefed to produce separate executions for different programmes, including one for regular movie slot The Wonderful World of Disney and another for animated series Kim Possible. Walt Disney Television International vice-president of marketing Chris Cowan […]

Meteorite takes David Lloyd Leisure account

Marketing Week

Meteorite has been appointed to handle David Lloyd Leisure fitness centres’ advertising and marketing business. Meteorite beat two undisclosed agencies for the business after a pitch overseen by sales and marketing director Ken Johnston. It will create a local and national campaign including advertising, direct marketing and relationship marketing. The business moves from incumbent JJ […]

Coca-Cola introduces international ad role

Marketing Week

Coca-Cola Co has created a new North American marketing role, with a remit outside the US to oversee media, creative work and agencies. Esther Lee has become chief creative officer for all brands at Coca-Cola North America. A Coca-Cola spokesman confirms that Lee will be spending 15 to 20 per cent of her time outside […]