Calvin Klein Cosmetics is launching a new fragrance for men called Crave on September 28. It will be accompanied by an advertising campaign that breaks globally in October. Male model Travis is fronting the campaign, which will run on television and in print with the strapline, ‘Get it on’. In the first TV ad, Travis […]
The BBC has appointed DFGW as lead agency for the multi-million pound launch of digital terrestrial platform Freeview this autumn. The corporation has pledged that it will back the launch of the platform with its “biggest ever” marketing push. Abbott Mead Vickers.BBDO (AMV) will also provide strategic and creative work, and the BBC’s in-house creative […]
The article by Branwell Johnson (MW September 5) makes it clear that a points-means-prizes mechanism represents the tried-and-tested way to deliver coalition loyalty marketing programmes. But is it really effective in engendering true loyalty from consumers? Schemes like Nectar and Air Miles reward consumers for their purchases, but are we really loyal to these companies, […]
Clear Channel Radio Sales has set up a three-month deal between Jazz FM and pub operator The Slug and Lettuce Co. Jazz FM’s events division will book live bands to play in 50 Slug and Lettuce outlets in London and North-west England, with supporting promotional airtime. The radio station has an existing arrangement with the […]
Centrica Telecommunications’s top marketer for its telecoms division, Phil Hendey, has left the company following a restructure of the business. The restructure is a result of Centrica’s increased focus on marketing telecoms as an offering to its consumers. Under the new marketing structure, Hendey’s commercial director position at Centrica no longer exists. Instead Centrica is […]
Chris Woollams, founder and former chief executive of ad agency Woollams Moira Gaskin O’Malley (WMGO) – now reincarnated as Incepta – has launched a monthly magazine aimed at cancer patients and their families. The magazine, called Icon, is being published by Woollams’ new publishing company, Health Issues. Icon was initially introduced as a pilot publication […]
BBC Magazines is to publish three standalone magazines dedicated to Pop Idol finalist Gareth Gates this year, in an attempt to strengthen its faltering presence in the teen magazines market. The circulation of the BBC’s Top of the Pops teen title declined by 16.5 per cent year on year and by 4.2 per cent period […]
The Field Marketing Council has been debating a change of name for some time, but there are two problems.
We were delighted to read the story in your diary section about Entire’s recent survey of 1,300 e-mail users and their attitudes to e-marketing (MW August 15) – especially as it so perfectly highlighted the conclusions of the research. Londoners – such as the Marketing Week editorial team – are particularly besieged by unwanted e-mails […]
As marketers, you will be aware that the key to everything is marketing – at least, that’s what the agency tells you. “Everything” includes, it seems, punk rock, which the Diary thought was usually in the key of E. Not so. Those aged hooligans The Damned have appointed Huddersfield-based agency Propaganda to “tap the youth-oriented […]
There are at least two lessons for marketers implicit in the sad saga of Bulmers, which last week reached a new nadir with the resignation of its chief executive after the untimely discovery of an unscheduled £3.3m of promotional spend. Not all of them relate to the drinks industry. However, the chief executive in question, […]
How can marketers predict future trends and stay ahead of the game? The answer, says Iain Murray lies in science – not physics or biology – but in hedgerow botany
Car hire company easyCar – part of Stelios Haji-Ioannou’s easyGroup – is searching for a commercial director, a new position with responsibility for the company’s European marketing strategy. EasyCar is expanding its fleet and planning a stock market flotation in 2004. A spokesman for easyGroup says that the company is planning to increase the size […]
Procter & Gamble (P&G) is extending its Bounty tissue brand with the launch of Bounty To Go paper towels.
Bulmers is suffering from accounting problems, production hold-ups and foiled international ambitions. At least Strongbow is doing well, says Martin Croft