Lowe, the ad agency that recently resigned the £41m Orange advertising business, has issued a memo to its entire 260 staff warning that redundancies could be on their way. The agency, which lost the £11m UK Burger King business to Delaney Lund Knox Warren (DLKW), has entered a 30-day consultation period. This is likely to […]
Holiday company Mark Warner has appointed Mediahead to handle media planning and buying for its new advertising strategy. The company recently appointed Circus to devise a brand strategy and Soul to implement a &£1m campaign (MW June 20). Mediahead, which replaces incumbent Bygraves Bushell Valladares & Sheldon, won the account after a pitch against All […]
Video Networks marketing director Mark Springett has left the company as part of a restructuring exercise that could see as many as 13 redundancies from the marketing team. The departure last week of Springett, a colourful character and a former Mirror Group Newspapers commercial director, follows that of director of sales and operations Ted Hatch. […]
Swiss, the successor airline to Swiss-air, has appointed Jung von Matt/Limmat to its global advertising account. Swiss, which has yet to set a marketing budget for next year, appointed Hamburg-based Jung von Matt after an eight-way pitch, which included Swissair incumbent Advico Young & Rubicam. Media planning and buying remains with Mediamix. The pitch was […]
The National Lottery Commission (NLC), the regulator for lotteries in the UK, has rapped Camelot after the lottery operator angered religious groups by announcing plans to launch a Sunday lottery game. Press reports at the weekend said Camelot planned to launch daily games next year, and that it was also exploring selling tickets through banks’ […]
The Incorporated Society of British Advertisers (ISBA) is fiercely opposing proposals for an EU ban on advertisements for sugary drinks and junk foods targeting children. The proposal was presented by a team of medical experts, the International Obesity TaskForce, at a recent summit in Copenhagen. The taskforce has called for the introduction of measures similar […]
Lowe, the ad agency that recently resigned the £41m Orange advertising business, has issued a memo to its entire 260 staff warning that redundancies could be on their way. The agency, which lost the £11m UK Burger King business to Delaney Lund Knox Warren (DLKW), has entered a 30-day consultation period. This is likely to […]
The National Lottery Commission (NLC), the regulator for lotteries in the UK, has rapped Camelot after the lottery operator angered religious groups by announcing plans to launch a Sunday lottery game. Press reports at the weekend said Camelot planned to launch daily games next year, and that it was also exploring selling tickets through banks’ […]
The Incorporated Society of British Advertisers (ISBA) is fiercely opposing proposals for an EU ban on advertisements for sugary drinks and junk foods targeting children. The proposal was presented by a team of medical experts, the International Obesity TaskForce, at a recent summit in Copenhagen. The taskforce has called for the introduction of measures similar […]
Findus aims to stir up the UK soup market with the launch of a new range of frozen microwaveable soups. The company claims these are the first to be aimed at UK consumers. The Findus range – Soup ‘a’ Meal – will be supported by a &£4.5m marketing spend, including new television advertising by Grey […]
Universal McCann has beaten OMD to the global strategic media planning account for Scotch whisky company William Grant & Sons, after a protracted pitch. Universal will also be handling media buying in most of the countries the drinks company operates in, with some exceptions – including the UK, where John Ayling & Associates retains the […]
The best win-win relationships are based on mutual trust, and marketers need to understand this to ensure their commercial survival, says Alan Mitchell
Electrolux, the Swedish home electrical appliance giant, is talking to international agency groups about consolidating its global advertising into one network. The news coincides with a reorganisation within Electrolux. The chief executive, Hans Straberg, will head a new taskforce to review group strategy, including brand management. The most recent figure available for Electrolux’s global ad […]
Intel is to launch a consumer advertising campaign at the end of September to show how people use Intel-based products as part of their daily life. The campaign, which consists of a series of 30-second television ads, depicts a number of everyday scenarios and asks questions such as: ‘Can a better computer change your child’s […]
An advertising strategy is something every good brand has – or so you might think. Some brands’ ad strategy, however, is not to advertise at all. So what makes a company decide that it doesn’t need ads, and why have some confirmed non-advertis