Blue Orbit create campaign for St Lucia Tourist Board
Blue Orbit has created London Underground and press advertising for the St Lucia Tourist Board’s January campaign, which will continue to use the strapline ‘St Lucia Simply Beautiful’.
Blue Orbit has created London Underground and press advertising for the St Lucia Tourist Board’s January campaign, which will continue to use the strapline ‘St Lucia Simply Beautiful’.
Dell UK & Ireland is searching for a marketing director after Nick Eades left the company last week “to spend more time with his family”.
SC Johnson is to launch Circul-Air, a fan-driven air freshener, next year. The product will be supported by an estimated &£3m advertising and marketing campaign. The air freshener, a brand extension of Glade, will come fitted with a silent fan to “circulate fresh air” when it is plugged in. Circul-Air will retail at &£6.49. Industry […]
Golden Wonder is being forced to ditch a poster campaign after the Advertising Standards Association (ASA) upheld complaints that the ads linked drug culture to crisps. Golden Wonder decided to ignore the advice of the ASA’s pre-vetting service, which advised it not to run the ads. Before launching the campaign in May, Golden Wonder voluntarily […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.