WKD, Beverage Brands’ premium packaged spirit, has put up the UK’s highest sprig of ‘media mistletoe’ on an 80ft by 60ft Mega Profile poster site overlooking Newcastle’s Tyne Bridge. The banner initiates a &£3m national outdoor campaign created by Big Communications. Media was planned and bought by John Ayling.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.