Spirit Integrated Communications has created a television campaign for the launch of Procter & Gamble’s new Hugo Boss fragrance, Baldessarini. The launch forms part of a pan-European £6.2m advertising push. The ad plays on the theme of the legend of Excalibur. Three young men make unsuccessful attempts to pick up a bottle of Baldessarini from […]
AOL has teamed up with NTL to offer its broadband product through NTL’s cable infrastructure. AOL believes the arrangement will enable it to extend its service to 7.2 million broadband-enabled homes on NTL’s network.
The British Horseracing Board (BHB), the governing body of the sport, has appointed Chris John as marketing director after leaving the position vacant for more than a year. John joins from Telewest Broadband, where he was marketing director for its business division. He has also held senior marketing roles at Scottish & Newcastle and Dunlop […]
Not wishing to be left out, Iain Murray discovers he needs a makeover from a lifestyle guru – preferably of the topless variety. If he can clear it with his wife first
The Advertising Association has reported that UK ad spend has increased 3.6 per cent to &£3.35m in the third quarter compared with the same period last year. The best-performing medium was TV, which grew by 9.3 per cent.
Newspapers are kicking up a stink over the Communications Bill, claiming it will jeopardise freedom of speech. Expect more such skirmishes, says Torin Douglas
As specialist tourism booms, the large operators are attempting to muscle in with lifestyle-oriented brochures. Branwell Johnson investigates the trend
Your news analysis poses more questions than it answers. If the research is to be believed, client-agency relationships appear to be pulling in opposite directions. On the one hand, marketing directors still see their role as focused primarily around building the brand and buying agencies for their creativity. On the other, they don’t believe that […]
The original CRM idea has been refashioned into a cost-cutting tool, which is a travesty of consumers’ expectations of a quality service. By Alan Mitchell
Lucy Barrett is to be applauded for confronting the thorny issue of agency-client relationships. I have witnessed a huge shift over the past two years from agencies simply providing marketing campaigns to becoming genuine “partners” of a client. This sea change has arisen out of the need for marketing to be more results-focused. But the […]
Camelot head of corporate communications Andrew Jones is leaving the Lottery operator in January. He will be replaced by Mark Gallagher, director of public affairs at ITN.
Because consumers have wised up to tried-and-tested research methods, researchers are having to be more innovative. They will even visit people’s homes to gain a clearer picture of attitudes towards brands. David Benady reports
Cadbury has signed a two-year sponsorship deal with long-distance runner Paula Radcliffe, who was crowned BBC Sports Personality of the Year on Sunday (December 8).
Euro RSCG Wnek Gosper, Wieden & Kennedy, Clemmow Hornby Inge and Campbell Doyle Dye have been shortlisted for the £2m Expedia account.
McDonald’s is teaming up with Jim Henson’s enduring Muppets characters for a global push of its Happy Meals range. To celebrate the 25th anniversary of The Muppet Show, eight of the characters, including Kermit the Frog, Miss Piggy and Fozzie Bear, will be available in McDonald’s outlets. The promotion will be supported by national television […]