Fox Kids Europe signs deal with Infogrames
Fox Kids Europe has signed a deal with Infogrames to sponsor its new live-action sport series, Jam Hot.
Fox Kids Europe has signed a deal with Infogrames to sponsor its new live-action sport series, Jam Hot.
Burger King has appointed Paul Reynish as head of marketing for Burger King UK and Ireland, following the abrupt departure of marketing director Anna Joseph after just three months (MW December 19, 2002). He is the third marketing chief at the fast-food retailer in as many years. Although Reynish’s job title differs from Joseph’s, who […]
Recent years have seen a major expansion in the licensed trade, led by chains such as JD Wetherspoon and Slug & Lettuce. As competition hots up and costs rise, has the beer boom begun to sour? By Branwell Johnson
Allied Domecq Spirits & Wine UK has appointed former Campbell Grocery Products chief Alison Levett as its new managing director.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.