HBOS appoints George Mitchell
HBOS has appointed George Mitchell as Governor of Bank of Scotland and Sir Ron Garrick as deputy chairman of HBOS.
HBOS has appointed George Mitchell as Governor of Bank of Scotland and Sir Ron Garrick as deputy chairman of HBOS.
Channel 4 claims that its 16to 34-year-old peak-time audience share for 2002 is its highest since it launched in 1982.
Tequila/London has won the £1m direct marketing business account for 02. The mobile phone operator’s consumer direct marketing account, held by Finex, Livity and Tullo Marshall Warren, is unaffected.
As consumers turn to healthier alternatives, fast-food giants in the UK are having to radically rethink their brand strategies. By Victoria Furness
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.