Different creates NHS press and poster campaign
Different, a Newcastle-based ad agency, has created a press and poster campaign for the National Health Service to raise awareness of the dangers of smoking during pregnancy.
Different, a Newcastle-based ad agency, has created a press and poster campaign for the National Health Service to raise awareness of the dangers of smoking during pregnancy.
As CMOs come under pressure to do more with less, marketing budgets as a percent of company revenue have dropped to 7.7%.
Giffgaff’s marketing strategy director says it is set up to give equal weight to “people, planet and profit”.
Brands shouldn’t try to “construct” a purpose, says Oatly chief creative officer John Schoolcraft, adding that Oatly’s purpose comes “easy” for it.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here