Michelin to set up subsidiary
Michelin is to set up a subsidiary called Michelin Lifestyle, with a view to licensing its famous Bibendum logo to various products.
Michelin is to set up a subsidiary called Michelin Lifestyle, with a view to licensing its famous Bibendum logo to various products.
American household goods company Orange Glo is planning a £4m assault on the UK market as part of its plan to enter into Europe.
Tullo Marshall Warren has been appointed to the direct marketing account for Intercontinental Hotels after a four-way pitch. Incumbent cdp-travissully declined to pitch.
Telewest Broadband’s Talk Unlimited is to sponsor the new Capital Gold Breakfast Show when it launches on February 24. It is the first time that the show has acquired a sponsor. The deal, negotiated by Media Insight and Capital Radio Group, will initially run for three months, but there is an option for it to […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.