O2 appoints head of CRM
O2 has appointed Paul de Laat as head of CRM. He was previously Thomas Cook director of customer strategy
O2 has appointed Paul de Laat as head of CRM. He was previously Thomas Cook director of customer strategy
The Premier League is due to announce a £10m sponsorship and matchball deal with Nike.
Knowing exactly when you are going to die is a powerful incentive to get on with your life – and the marketing opportunities will be terrific, writes Sean Brierley The best media placement in recent months has to be the Teacher Training Agency’s “Can you explain inertia to teenagers?” poster campaign on London Underground. It […]
HHM commercial director Jonathan Wilks has left the company to start up a recruitment consultancy, called Fill Recruitment. It will concentrate on direct marketing positions.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.