Story to handle NTL: home Scotland DM activity
Story, the Edinburgh-based full service agency, is to handle the direct marketing activity for NTL:home in Scotland, Northern Ireland and Wales.
Story, the Edinburgh-based full service agency, is to handle the direct marketing activity for NTL:home in Scotland, Northern Ireland and Wales.
The Independent On Sunday is launching an arts-based magazine called Talk of the Town, in an effort to capture advertising from the luxury goods sector. The newspaper is also shaking up its travel and leisure coverage: a new section called Time Off will feature travel, weekend breaks and general leisure pursuits. The supplements will be […]
George Pitcher (MW February 6) suggested I held investors responsible for the damage to their portfolios. This was not a fair reflection of my views. I agree that the financial services industry has been damaged by short-term thinking and lack of consumer focus. However, my point was that some vendors have been at fault – […]
Retailer and clothing brand Austin Reed is repositioning itself as an “aspirational brand” to target the younger market. It is launching a new ad campaign for spring as part of the revamp, created by Yellow Door and using the strapline: “Adventures of a Gentleman”. It features two Austin Reed-clad young men in a variety of […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.