Co-op combines its banking
Co-operative Group is combining its banking, Travelcare and Co-operative Insurance Society operations under one roof. The &£1m pilot project is part of an initiative to integrate businesses ‘which share the same values’.
Co-operative Group is combining its banking, Travelcare and Co-operative Insurance Society operations under one roof. The &£1m pilot project is part of an initiative to integrate businesses ‘which share the same values’.
Toyota has appointed Mark Hall as general manager of vehicle marketing. Hall moves from his position of general manager of communications at the car manufacturer.
Cabal Communications’ publisher for Front magazine, Simon Maxwell, has left to join Future Publishing as the publisher of Total Film, T3 and Home Entertainment.
Brand Learning beat off competition from Bartle Bogle Hegarty to be named Barclays Bank’s ‘Agency Partner of the Year’. It is currently helping Barclays improve its customer insight operations.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.