Company Capsule Collection
Company magazine has teamed up with high street retailer Oasis to launch the Company Capsule Collection. The brand includes clothing and accessory ranges and will be available from this week.
Company magazine has teamed up with high street retailer Oasis to launch the Company Capsule Collection. The brand includes clothing and accessory ranges and will be available from this week.
MediaCom North has been retained to buy and plan media for United Utilities, the gas and electricity generator, following a competitive pitch.
Publicis has created a campaign for UK Online for Business, which breaks today. The Department of Trade and Industry campaign features TV, print, radio and online advertising.
Ford Motor is investigating whether chief operating officer Sir Nick Scheele infringed company outsourcing policies by ordering all of Ford’s marketing and advertising business to be directed to WPP.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.