News Group marketing chief starts up agency

News Group Newspapers (NGN) promotions director Andy Agar is leaving the group to set up his own promotions agency.

Agar’s move will leave NGN without a senior marketer, as Agar has been acting as interim marketing director since Nick Canning left to join Iceland in November (MW October 31, 2002). Agar’s departure was tipped in Marketing Week several months ago, but denied by NGN (MW November 21, 2002).

Agar will take The Sun and News of the World business with him and will work out of an office at NGN’s advertising agency TBWA/London’s building four days a week, and one day a week at NGN’s offices in Wapping.

Agar was promoted to promotions director in August 1999, from the position of promotions manager.

The Sun launched an aggressive television promotion of its reduced cover price last week, following an announcement from rival Daily Mirror that it was planning to return to its full price of 32p in all regions. Both newspapers are now selling for 25p in the Carlton ITV region.

News Group Newspapers parent company News International has promoted Stuart Corke to director of strategic planning from head of advertising planning. He now has overall charge of advertising planning and brand and circulation planning.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here