Barclays’ ‘Fluent in Finance’ campaign
Bartle Bogle Hegarty has created another series of TV ads in Barclays’ ‘Fluent in Finance’ campaign. The ads, which feature Samuel L Jackson, are directed by Ridley Scott and will air on April 7.
Bartle Bogle Hegarty has created another series of TV ads in Barclays’ ‘Fluent in Finance’ campaign. The ads, which feature Samuel L Jackson, are directed by Ridley Scott and will air on April 7.
As CMOs come under pressure to do more with less, marketing budgets as a percent of company revenue have dropped to 7.7%.
Giffgaff’s marketing strategy director says it is set up to give equal weight to “people, planet and profit”.
Brands shouldn’t try to “construct” a purpose, says Oatly chief creative officer John Schoolcraft, adding that Oatly’s purpose comes “easy” for it.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here