Littlewoods Gaming appoints head on interactive marketing
Littlewoods Gaming has appointed Marie-France van Heel as its first head of interactive marketing. Van Heel was previously marketing controller for BSkyB.
Littlewoods Gaming has appointed Marie-France van Heel as its first head of interactive marketing. Van Heel was previously marketing controller for BSkyB.
HHCL/Red Cell has created a £3m campaign for Unilever Bestfoods’ new Pot Noodle sub-brand, Posh Noodle. The campaign uses the strapline ‘Not for the likes of you’, reflecting the fact that the product comes in ‘posher’ flavours – such as Spicy
Procter & Gamble has stripped Mediacom of its media planning business, consolidating the lion’s share of its £162m account into Zenith Optimedia following a review.
Gillette’s top marketer in the UK Jackie Jordan is to leave the company at the end of this month, following a restructure of the company’s marketing team in February. Jordan, who was business unit director for grooming and personal care at Gillette, says she has another marketing director job to go to, but is refusing […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.