Tequila/Hakuhodo creates Canon campaign
Tequila/Hakuhodo has created a £3.15m pan-European campaign for Canon to promote its multi-functional colour products. The campaign includes press, outdoor and online advertising.
Tequila/Hakuhodo has created a £3.15m pan-European campaign for Canon to promote its multi-functional colour products. The campaign includes press, outdoor and online advertising.
Michael Inpong joins Valeo UK, which owns well-known confectionary brands including Fox’s and Refreshers, in the newly created chief marketing officer role.
Realising its old ways of working were no longer fit for purpose, the smoothie maker appointed its first marketing excellence lead three years ago to drive consistency.
Monzo’s new marketing boss says brands often underestimate the importance of distinctive assets as it launches its first brand campaign in five years.
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