Diadora to supply Keane
Diadora, the Italian sportswear brand, has signed a three-year deal to supply kit and boots to Manchester United captain Roy Keane. The deal extends the length of Keane’s association with the brand to eight years.
Diadora, the Italian sportswear brand, has signed a three-year deal to supply kit and boots to Manchester United captain Roy Keane. The deal extends the length of Keane’s association with the brand to eight years.
Realising its old ways of working were no longer fit for purpose, the smoothie maker appointed its first marketing excellence lead three years ago to drive consistency.
Monzo’s new marketing boss says brands often underestimate the importance of distinctive assets as it launches its first brand campaign in five years.
We arm you with all the numbers you need to tackle the week ahead.
In a challenging environment with economic pressures and rivals to contend with, can creating a holistic marketing excellence culture give brands the cutting edge?