Capital Radio Group appoints Anna Pennington
Capital Radio Group has appointed Anna Pennington as head of sponsorship, promotions and interactive. The appointment is part of a restructure of Capital’s commercial department (MW May 22).
Capital Radio Group has appointed Anna Pennington as head of sponsorship, promotions and interactive. The appointment is part of a restructure of Capital’s commercial department (MW May 22).
Vision Express is to move its managing director for operations Marcel Cezar back to France to work at parent company Grand Vision. The company has not yet made a decision on his replacement.
GfK Media’s radio audience figures have caused a stir with Rajar. But instead of criticising, Rajar should be getting its own house in order, says Mark Jarvis At first sight, the results of GfK Media’s National Broadcast Media Survey, which covers TV and radio audiences, confirm what many had suspected, that research respondents’ memories are […]
Energy regulator Ofgem is to force gas and electricity companies to compensate consumers who experience problems when changing to another supplier. The move follows an increase in the number of complaints received by consumer body Energywatch. Energywatch handles 3,500 complaints a month about customer problems when changing suppliers. The call for compensation will be made […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.