Direct marketing campaign for Terrence Higgins Trust
Target Direct has created a direct marketing campaign for HIV and AIDS charity Terrence Higgins Trust to educate and inform people about the condition.
Target Direct has created a direct marketing campaign for HIV and AIDS charity Terrence Higgins Trust to educate and inform people about the condition.
Energy regulator Ofgem is to force gas and electricity companies to compensate consumers who experience problems when changing to another supplier. The move follows an increase in the number of complaints received by consumer body Energywatch. Energywatch handles 3,500 complaints a month about customer problems when changing suppliers. The call for compensation will be made […]
EMG, the entertainment division of MediaCom, has devised a competition with Polydor to promote Best, The Greatest Hits of S Club. The activity includes passport-style photo strips of the pop band being placed in Asda store photo-booths nationwide and in Top of the Pops Magazine’s 100th issue.
The Diary is bored. This whole flyposting debate caused by Ansell Healthcare’s “i shagged here.com” campaign has been good only for curing the Diary’s insomnia. Maiden and Clear Channel have been incessantly dinning into us the evils of flyposting. Fair enough you might counter, and why not? Well, Clear Channel for one should first cast […]
Since rebalancing its marketing mix to focus on brand building, Airbnb has reaped the rewards, though top marketer Hiroki Asai says its model will not work for all brands.
Nationwide’s TV ad ‘In your best interest’ uses humour to cut through a “serious” category, which lands it in the top 8% of all UK ads, according to Kantar’s ‘The Works’ study.
We arm you with all the numbers you need to tackle the week ahead.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here