National TV campaign from Alpro
Alpro, the dairy-free brand, is launching a national TV campaign to support the launch of its chocolate milk. It has been created by Bristol-based agency The Point.
Alpro, the dairy-free brand, is launching a national TV campaign to support the launch of its chocolate milk. It has been created by Bristol-based agency The Point.
In the old days, if you wanted to raise money for charity, you got sponsored to do something unpleasant. The Diary has long suppressed memories of being forced to trudge through muddy, cattle-sodden fields in shorts and singlet, in pursuit of that elusive “10p a lap” for some benevolent fund or other. But times have […]
The mobile telecoms sector’s problems with 3G will not be solved by adding gimmicks to phones, but by giving the public what they want, says George Pitcher If the mobile telecoms sector were a Grimm fairy tale – try saying that and it doesn’t sound so implausible – then it would go something like this… […]
Soul has created a television campaign for Coca-Cola Great Britain’s Fanta, marking the first time the company has promoted the whole range in one ad. The ad breaks on Saturday (June 7) and features the animated Tongue Man and his friends chasing a drinks van to get hold of their favourite Fanta flavours before retiring […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.