Co-operative Group, Co-operative Bank and Co-operative Insurance Society to sponsor stage at Glastonbury
The Co-operative Group, the Co-operative Bank and Co-operative Insurance Society are to sponsor the Left Field stage at Glastonbury.
The Co-operative Group, the Co-operative Bank and Co-operative Insurance Society are to sponsor the Left Field stage at Glastonbury.
Car People, the Wakefield-based car retailer, has launched a national press campaign mocking Virgin Car’s claims to have developed an innovative sales strategy. The ad was created by PWLC.
Hamleys has been bought by its management team for £47m. The bid was supported by Icelandic company Baugur.
Americans’ growing obsession with giving their pets the best is unleashing major growth and diversification in the petcare industry, says Polly Devaney
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.