Mango appointed by David Salmon
Mango, a design and branding agency, has been appointed to develop a marketing and branding strategy for Norwich-based furniture manufacturer David Salmon.
Mango, a design and branding agency, has been appointed to develop a marketing and branding strategy for Norwich-based furniture manufacturer David Salmon.
JUDGES Trevor HilliardManaging director, ARG Financial Services John HoyleHead of marketing, AXA Sun Life Direct Nick HuttonManaging director, Morley’s of Bicester Nigel LudlowManaging director, The Economist Intelligence Unit Simon RushtonExecutive director, Statumen George SmithFormer chairman of IDM and founder of Smith Bundy Annie SwiftPublishing director, Marketing Week David TyersHead of marketing, Automobile Association GOLD AWARD […]
Procter & Gamble is reviewing its global marketing services, including retail marketing and direct marketing, opening the way for P&G networks Publicis and Grey Global to pick up more business.
American import Water Joe, a caffeinated water product, is set to hit UK stores sometime in September, making it the country’s first such water brand. Water Joe will be marketed as a functional energy drink. The caffeine-enhanced brand is well known in the US and Germany, and is a licensee of German producer and supplier […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.