Fidgety chairs and tables are a real nuisance, especially when they lead to spillage of your favourite alcoholic nectar, so let’s hear a big cheer for StableTable. Brainchild of over-vigilant Unisys marketing manager Andrew Gordon, StableTable is guaranteed to keep your desk still, no matter how much your head is reeling.
The Diary can’t help but wonder, though, whether it’s any good for standing your pint glass on.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?