Ted Baker appoints Karen Hendry
Ted Baker, the fashion retailer, has appointed Karen Hendry as head of marketing. She replaces Sally Woodyatt, who left to join Marks & Spencer in March (MW March 13).
Nestlé steps up innovation after ‘less energy’ devoted to it during inflation
Niamh CarrollThe FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
‘Show you we know you’: Morrisons’ CMO on its mission to win customers back
Grace GollaschMorrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers need to accept they are no more empathetic than anyone else
Andrew TenzerMarketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.
‘Creativity only gets you so far’: Is it time for marketers to become financially fluent?
Matthew ValentineIs a lack of financial savvy holding marketers back from ascending to the top jobs in business?