Delta Air Lines appoints Linda Spina
Delta Air Lines has appointed Linda Spina as marketing specialist for the UK and Ireland, reporting to marketing director for Europe, Claudia Neuhoff.
Delta Air Lines has appointed Linda Spina as marketing specialist for the UK and Ireland, reporting to marketing director for Europe, Claudia Neuhoff.
Staffordshire Building Society is to rebrand as ‘The Staffordshire’ following its merger with Portman Building Society. The merged company will be known as the Portman Building Society, but its Staffordshire branches will retain their branding. Compulsory redundancies are not expected.
…The Observer has secured its largest motor sponsorship, with a six-figure deal to create a launch promotion for the Lexus RX300, including sponsorship of a leisure supplement called Real Time.
I congratulate Iain Murray on expressing so well the complex strata of rage that the blight of “blame and claim” engenders (MW June 5). Murray touches on pretty well all its damaging facets – the legal profession being correctly pinned as the main culprit – which pander so precisely to the avaricious envy apparent in […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.